the problem with


The Problem with Pesticides is that they’re everywhere and they’re invisible… 

Whether you’re biting into a juicy piece of fruit or eating a slice of wholemeal bread, you are ingesting ingredients that were sprayed with pesticides. So, we’ve been thinking… if pesticides can kill insects, should we be a bit worried about the potential effect they’re having on us and on our countryside?
Let’s first acknowledge that pesticides are very useful. Farms are plagued with insects that like their crops as much as we do and Farmers cannot afford to lose fields of produce and the source of their income. Fields are therefore sprayed with chemicals that repel or kill insects, and also chemicals to prevent crop diseases that could spread and destroy a farmer’s harvest.

Even on an organic farm, some pesticides can be used, but they must come from natural sources, usually types of plants, like citronella (lemongrass oil) and clove oil, and are only permitted under very restricted circumstances. Because organic farms have to abide by strict rules and standards to maintain their organic certification, significantly less pesticides are used by organic farmers, and they are far less damaging to the environment.

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Quickfire Facts

  1. If all UK farming was organic, pesticide use would drop by 98%*.
  2. Routine testing of British bread showed that pesticides appear in over 60% of wholemeal bread samples tested by the Defra committee on pesticides in food**.


**Source; U.K. Government Department for Environment, Food and Rural Affairs (DEFRA).

To quantify that; organic farms are permitted to use a very maximum of 20 pesticides, and do not often use anywhere near this amount, whereas non-organic farms routinely use almost 300 different pesticides, and these are often present in non-organic food, despite washing and cooking.

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But pesticides can be very dangerous to our health and our environment. Pesticides easily make their way into natural water sources due to runoff and affect groundwater due to leeching. If a body of water becomes contaminated with pesticides, from a river to a pond, it is likely that fish, and animals dependent on the water source will become ill or potentially die. Pesticides will quickly make groundwater unsanitary and unsafe for people to drink. 

Pesticide use is not just restricted to farmland, these chemicals are often found in household cleaning products, insect repellents, certain types of paint, and even a few swimming pool chemicals. If you have a lawn, you probably use weed killers, or herbicides and you may use a type of pesticide to deal with unwelcome rodents. These products contain hidden hazards to your health. The pesticides pass through your body and end up stored in your colon, where they act as a poison and some of the healthiest food – fruit and vegetables – that are sprayed with pesticides can contain the highest concentrations of chemicals. 

Despite all the benefits of pesticides, in protecting crops from disease and destruction, multiple scientific studies have linked them to certain types of cancer, and they have been listed as a potential contributory factor towards Alzheimer’s Disease, ADHD, and some birth defects. Pesticides have the potential to harm the nervous system, the reproductive system, and the endocrine system. 

So, although one piece of fruit with a small residue of pesticides won’t kill you, over time these chemicals can build up in your body, and be potentially detrimental to your health. 

We believe the safe and sensible choice is to grow and buy organic produce and products from certified organic farms, so that you at least know your food and drink is as clean and pesticide free as possible.

PURE Organic products. Made for a PURE taste, with PURE intentions.

“Pesticides may Raise Alzheimer’s Risk” WebMD

Study: A link between pesticides and ADHDTime Magazine May 17, 2010

The Dangers of Pesticides” Global Healing Center”

The Insect Repellent DEETUnited States Environmental Protection Agency March 27, 2007

What happens to PesticidesBritish Columbia

“How Harmful is the Pesticides Cocktail?” The Guardian, 2014

Know that the production of your drink isn’t causing significant environmental damage and your drink is pesticide free. Drink PURE.