Save The Bees 1

What are we doing?

We are raising funds and awareness for the Bumblebee Conservation Trust, a charity dedicated to increasing bee populations throughout the UK. 

How are we doing it?

We created a range of apparel with a percentage going to the BBCT, details below. We run cocktail competitions regularly on our social media pages with donations to the BBCT a requirement for entry, and we accept donations to this page year round. We aim to raise £10,000 in 2020 and passed the halfway mark thanks to some very generous donations back in May. To donate, visit:

What’s the Buzz?

Bees need our help.

They don’t just make honey. As one of our best pollinating insects, Bees are vital to stable, healthy food supplies worldwide. By transferring pollen between flowering plants bees keep the very cycle of life turning and without them flowers, plants and food sources could not exist.

Concerns over bee decline first gained attention with steep falls in honeybee colonies over a decade ago. But there are also multiple threats facing our many and varied species of wild bees, who are our most important pollinators.

The major threats are habitat destruction, intensive farming, climate change, disease and the wide use of pesticides. Topics that we’ve expressed concern about elsewhere on this site.

And we should all be concerned.

At PURE we farm organically to avoid pesticide use, encourage wildlife, and keep our impact on the earth minimal but we can always do more, which is why we’re launching our SAVE THE BEES garms. 



Quickfire Facts

– Britain’s bees are in serious trouble. 35 UK bee species are under threat of extinction, and all species face serious threats. Right now, they need us almost as much as we need them.

– Organic farms have up to 50% more wildlife living on them, including many pollinators. 

– Extensive use of pesticides can kill Bees or cause them to behave abnormally, similar to being drunk. 

– Non-organic farms use up to 350 different pesticides on their crops. Organic farms are limited to 15 and are only permitted to use them in extreme circumstances and they must be naturally occurring pesticides. 


This Summer we launch a carbon neutral clothing range, made of 100% organic cotton, including caps, t-shirts, hoodies, and jumpers.

To view the apparel and learn more about the ethically sourced materials we used to make our Save the Bees apparel, click below.

A percentage of every sale goes to the Bumblebee Conservation Trust, to support their data research that could prove essential to helping save the bees. You can find out more about the project we are funding here: Bumblebee Conservation Trust.

Help SAVE THE BEES. Wear wavy garms. Drink PURE. 


C O M I N G_____S O O N.


We spoke with Apiary owner, Queen Bee Breeder and Bee lover, Shevelle Stephens, of for an expert opinion on the sticky situation for Bees.

In our Q&A, we spoke about all the good bees do, what could happen if we don’t protect them, the damage pesticides do, and what you can do at home to help encourage bees. 

Bees are responsible for large-scale pollination, which means they contribute heavily to the growth of trees, flowers, and plants.

If bees became extinct we could expect a global food shortage and a huge decrease in biodiversity through cascading ecosystem effects. Landscapes wouldn’t look the same and we would have to change the clothes we wear and the food we eat.

Pesticides can have lethal effects on bees and damaging side effects that include lower reproductive success, difficulty navigating to food, behavioral changes, and a reduced ability to learn. 

- Shevelle Stephens, Revival Queen Bees
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Charity support

We are proud to support the Bumblebee Conservation Trust with our Save The Bees campaign and apparel. To find out more about the trust and the Fowey Valley Bumblebee Project we are supporting, click below.

Help to Save The Bees one drink at a time.