Our Story 1

Our Mission

PURE is independently owned and still managed by its founder, Adam.
PURE is committed to running an ethically conscious, environmentally friendly and human-centered business.

As a business, we are concerned by the threats posed by Climate Change and believe we have a responsibility to be sustainable, which was one of the main drivers to us creating organic products (significantly less emissions). 

All our products are organic and we are striving to being a sustainable business. We are doing so by ensuring we use recyclable packaging where possible, have as little impact on the environment as possible, by farming organically, and raising money and awareness for key environmental projects, starting with our Save The Bees campaign. We are aiming to become a carbon neutral company.

We give our customers a simple way to ensure that not only our drinks, but our consciences, are PURE.

Our Story

The year is 2016, Andy Murray has just won Wimbledon, Queen Elizabeth II has just turned 90, Leicester have just won the premier league, and Adam was looking at the back of a drinks bottle and reading a long list of ingredients that he couldn’t even spell. A seed was planted…

That seed blossomed over the course of several nights out at the pub, as Adam increasingly noticed his friends changing their drinks orders; swapping beers for lighter alternatives. Adam wanted to create a cleaner, healthier drink to share with his mates, and he wanted to build a business he could be proud of in the process.

“The goal was always clear: for PURE to be the good guy in the drinks industry” – Founder, Adam.

PURE is a homegrown British success story. The business launched in July 2019 after 3 years of painstaking research and development with the first, flagship product… PURE Vodka, an award-winning, clean, organic spirit, built on the foundation of high-quality raw ingredients and owing its unique taste to the finest organic wheat it is derived from.

The journey from field to bottle begins as the wheat is harvested by organic family farmers, who take pride in their fertile, healthy soil; free of synthetic pesticides, herbicides and fertilisers. This organic process protects the product that you drink from contaminating substances, as well as protecting the animals and environment around the fields from which it is produced.

The organic wheat is distilled to maximum purity removing any remaining impurities (including gluten) and cut by hand to vodka strength (40%), creating a light, smooth tasting vodka that is vegan friendly and gluten free.

In 2020, PURE launched a new product range: PURE Lite, cut to 20% vol. A lighter, lower calorie, spirit for half the guilt with the same delicious taste and… it makes an incredible martini.

Head over to the STORE for much more information on these products and on our Save the Bees apparel range. All our products can be delivered direct to your doorstep!


Still want to know more?

Our founder, Adam, sat down to discuss his personal journey so far…

Help make the world a better place, one drink at a time. Drink PURE.