A Bee Education

We thought we’d share some fast facts with you that will help explain why we’re committed to protecting the bees and safeguarding the crucial part they play in our ecological system.


Bees and Agriculture:
Bees are essential to a healthy environment. We rely on them to pollinate our fruit, flowers and vegetables. Insect pollination is worth approximately 90 million to UK crops every year and aids the growth of the crops that feed us.

Bees and Medicine:
Bee venom could be a powerful tool in the fight against auto-immune diseases and viruses. Molecules in bee venom increase the body’s level of glucocorticoid, an anti-inflammatory hormone. Melittin, a toxin in bee venom causes damage to the HIV virus and is being used in experiments to create preventative gels.

Propolis is prop-erly clever (see what we did there). This incredible substance, used as a glue to secure the beehive structure, has been shown to fight off bacteria, viruses, and fungi, relieving cold sores, canker sores, herpes, sore throat, and eczema.

Bee Brain Power: When older bees take on tasks reserved for younger bees, their brains stop ageing and actually start ageing in reverse. Scientists are studying this brain chemistry, to understand how to slow the onset of dementia.

Honey Is for Heroes:
Honey has always been highly regarded as a medicine. It is thought to help with everything from sore throats and digestive disorders to skin problems and hay fever.
Honey also has antiseptic properties and was historically used as a dressing for wounds and a first aid treatment for burns and cuts.
The natural fruit sugars in honey – fructose and glucose – are quickly digested by the body. This is why sportsmen and athletes use honey to give them a natural energy boost.


They are Great Storytellers: Their “waggle dance” is used by bees to teach each other about the direction and location of food sources over 6 kilometres away.

They Know Who you Are… Bees perform complex image analysis to recognise the configuration of human faces, (although they probably see us as a type of flower). Study of this ‘configural processing’ may help us design automatic facial recognition systems.

Bees Are Individuals: some are thrill seekers, others are more timid or lazy. A 2011 study showed that agitated honeybees can actually be pessimistic.

Bees are like Vikings: Bees have photoreceptors that polarise light so they can navigate by the sun even when it is obscured by cloud, exactly as Vikings used calcite sun-stones as a Polaroid filter to plot their course accurately on cloudy days.

Bumblebees are Great Mathematicians solving complex calculations to work out how to travel the shortest possible distance during a collection trip that might include hundreds of different flowers.

Bees are Master Builders: Honeycombs are Nature’s most economical and efficient structures and their walls meet at a precise 120 degree angle; forming a perfect hexagon.

Bee Educated 1
The bees perfect honeycomb structure requires precise engineering.


Bees have four wings.
They hook them together to form one big pair when flying and then unhook them when not flying. They beat 11,400 times per minute – giving us all a buzzzzzzzzz.

Bees are able to extract heavy metals and pollutants when producing honey, so they can actually create very clean honey even in cities.
Bees are annoyed by black or dark colours, and red; which they see as black (there is a reason why beekeepers’ suits are a white or light coloured material).

Bees are Workaholics: Honey bees must gather nectar from two million flowers to make one pound of honey.

Bees are Feminists: A colony of bees consists of 20,000-60,000 honey bees and one queen. Worker honey bees are female, live for about 6 weeks and do all the work. Male drones sole function is to mate, they don’t even have a sting…

Chickens could learn a lot from Bees: The queen bee can live up to 5 years and is the only bee that lays eggs, at maximum strength, she lays up to 2500 eggs per day (!)

Honey Could be the Secret to Eternal Life: An explorer found a 2000 year old jar of honey in an Egyptian tomb which was still edible (and apparently delicious). Cleopatra is said to have used honey in her daily beauty ritual.

Honey Might Boost your IQ: Honey is incredibly healthy and includes enzymes, vitamins, minerals. It’s the only food that contains “pinocembrin”, an antioxidant associated with improved brain functioning.


Bees are under threat, and that means our food production, environment and subsequently, our economy are also at risk.

We are supporting bee habitats and populations through our SAVE THE BEES campaign. We have an exclusive range of sustainable Earth Positive apparel, and 10% of all sales will go to The Bumblebee Conservation Trust to support data research that could prove essential to helping save the bees.

For more information about our SAVE THE BEES clothing range, please click here.

Source: Friends of the Earth UK, The Soil Association, www.sciencedaily.com,

We don’t know about you, but all that info has worked up a thirst… it must be about time for a PURE…

PURE is a refreshing, light, drink, 100% organic, vegan and perfect over ice, or with your favourite mixer. 

Looking for cocktail inspiration? Why not head over to our Cocktail Hub for menus, ingredients, methods and to let your creative juices flow.

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