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WM Spirits Launches a new low alcohol vodka range – PURE LITE – in celebration of its 1st Birthday
The UK’s most innovative new Vodka start-up gets Lighter

Launching 4th July 2020, WM Spirits is expanding into the increasingly popular low alcohol market with the creation of PURE LITE. A lighter, lower calorie, spirit, this is PURE organic vodka cut to 20% ABV for half the guilt with the same delicious taste. PURE Lite delivers twice the enjoyment and… it makes an incredible martini.

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PURE Lite Advert

Founder, Adam, says: “I’m absolutely thrilled to launch this new PURE Lite range. We are responding to consumer demand for a higher quality, better tasting drink without the calories. We pride ourselves on our environmental credentials, now our customers can be both eco-friendly and health conscious whilst enjoying their favourite cocktails. It’s been an incredible year for PURE. I’m amazed by how far we’ve come since our launch party in July 2019, and we’re not stopping here.”

Photo shows Adam aboard the Erasmus on The River Thames for the launch of PURE Vodka, July 4th 2019.

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PURE Vodka quite literally ‘launched’ itself onto the UK spirits market in July 2019 with an exclusive boat party on London’s Thames and proceeded to make a splash with PURE events around the country including sponsorship of Soultown Festival in September 2019. PURE quickly secured listings in leading bars and exclusive venues such as the W Hotel, Cafe de Paris and the Maxwells Group, and Champneys Spa. Online PURE vodka is sold through dedicated alcohol retailers such as: Master of Malt, The Whisky Exchange and Sybarite Cellars and distributed via Speciality, PH Wines, Champers Wholesale and Enotria & Coe. 

PURE is a homegrown British success story. An idea born from a night out at the local pub – and put into action by a single-minded entrepreneur who wanted to find a cleaner, healthier drink to share with his mates. 

“The goal was always clear: for PURE to be the good guy in the drinks industry” said Founder, Adam Player. 

PURE Vodka is an ultra-premium, clean, organic spirit, built on the foundation of high-quality raw ingredients and owing its unique taste to the finest organic wheat it is derived from.

The journey from field to bottle begins as the wheat is harvested by organic family farmers, who take pride in their fertile, healthy soil; free of synthetic pesticides, herbicides and fertilisers. This organic process protects the product that you drink from contaminating substances, as well as protecting the animals and environment around the fields from which it is produced.

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The organic wheat is distilled to maximum purity removing any remaining impurities (including gluten) and cut by hand to vodka strength (40%), creating a light, smooth tasting vodka that is vegan friendly and gluten free.

With Covid-19 causing a huge shift in consumer buying habits, and an increasing focus on quality and value alongside health and wellbeing, the low alcohol market is experiencing a watershed moment.

In May market researcher Nielsen reported strong growth (up 16%) for purchases of low and no alcohol spirits during lockdown, whilst prior to Covid 19 they reported that 67% of GB consumers were proactively trying to lead healthier lifestyles, indicating that PURE is on trend for the new post-covid health conscious customer.

Click here or more information on the PURE Lite and original PURE Vodka range.

PURE Lite Advert

To purchase PURE, click below.